In the last half of 2011 we experimented with video marketing and started taping a weekly video message from our shop in Greenville, SC. We opened our online boutique in September and started making a few product videos and added a service video segment with our mechanic, Ron, "The Bike Whisperer". We also entered a contest sponsored by Amex/Google for Small Business Saturday call "My Business Story". When Pedal Chic was forced to close for an entire month because our ceiling fell in during a rainstorm while our roof was being fixed, we kept in touch with customers and gave video updates on our progress and finally reopened our doors with a fabulous grand reopening featuring a meet and greet with Greenville's pro-cycling star, George Hincapie.
We have had a lot of fun making these videos and planning our marketing strategy using video. We plan to do a lot more with video in 2012. Please share your thoughts and comments and critiques of our videos. We would love to hear how video has worked for you and get more ideas from you. Subscribe to our channel and keep the comments coming!
Happy New Year to you and your from Pedal Chic!