Pedal Chic Stars is a celebration of women entrepreneurs in the world of cycling. Since Pedal Chic was the first women's centric bike shop in the country, we wanted to continue with our mission of empowering, inspiring, supporting and growing women in cycling. The women's "movement" in cycling has tremendous momentum and new fantastic products are being developed by women - for women. We want to bring these products to you.
This month's collection for October 2014 is Tonik Cycling, the newest addition to the shop floor. The fun prints and bright colors have already been a big hit with our customers! Tonik jerseys are made by real women, for real women, so their cut is both comfortable and flattering.
Here's what the founders Lisa and Mary have to say about their journey:
"Before our first century ride, we tried to buy a cycling jersey. We either laughed till our sides ached or wouldn’t come out of the dressing room. Why should this be so difficult? That was the beginning of an idea that launched Tonik.
We wanted cycle clothing that functioned on a long ride but wouldn’t make you feel silly if you had to walk into a coffee shop. Most importantly, we want women to ride; our goal is to make women feel great when they ride, SO THEY RIDE. We want to share the joy."
The newest additions to the sales floor and our online store are the Abbey and Karen jerseys, plus these killer armwarmers in zebra print and neon coral. I picked up the neon coral for myself (motorists will see my turn signals for sure now!), but I couldn't resist trying on the zebra print with the also just-in Jamis Allegro. This outfit is black and white and "ride" all over..
If you're in Greenville, be sure to stop in and say hello - we've got a lot in the works as we roll into beautiful Fall weather!
You can also see our selection of Tonik apparel in our online store.