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Bicycling Magazine

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Bicycling Magazine

Greenville, SC

Chandeliers, private dressing rooms, a runway to model clothes: Robin Bylenga’s Pedal Chic has everything you’d expect of a women’s boutique. This one just happens to be bursting with fun and performance-oriented bikes and cycling gear. When the shop opened in 2010, it was America’s first women’s-only bike retailer, and Bylenga used the slogan “Roadways are the new runways” to encourage women to ride in gear that they love. Pedal Chic welcomes beginners with a casual 12-mile Spin ‘n Sip ride around Furman University that often finishes with glasses of wine at the shop. For Bylenga, it’s all about making cycling exciting and stylish. “I want our shop to be beauty and badass,” she says.

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