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Pedal Chic Press - Greenville Marketing Lab

Greenville Marketing Lab Adds Pedal Chic to Portfolio of Clients

First Women-Specific Cycling and Athletic Boutique in the United States Hires Greenville Marketing Lab.
SIMPSONVILLE, SC, October 28, 2011 /24-7PressRelease/ -- Wendy Lynam, founder and partner of Greenville Marketing Lab, is pleased to announce that the firm has been retained by Pedal Chic, the first women-specific cycling and athletic boutique in the United States. Greenville Marketing Lab will be designing and promoting Pedal Chic's Online Boutique, in addition to assisting with other marketing and promotional opportunities.Pedal Chic, located in downtown Greenville, South Carolina, has been the destination in the southeastern region for active women shopping for contemporary, stylish and high-performance cycling, fitness and lifestyle apparel, bicycles and cycling accessories since its grand opening in August, 2010. Robin Bylenga, proprietor of Pedal Chic, explains "I have received numerous requests from clients across the nation about adding an online shopping experience to Pedal Chic's website. I'm excited about Pedal Chic's alignment with Greenville Marketing Lab. The Lab's partners share a passion for cycling and athletics, and each understands intuitively and strategically the elements required to market and promote Pedal Chic's product offerings online and offline."

Lynam states, "Greenville Marketing Lab is thrilled to partner with Robin Bylenga and Pedal Chic. Creating an online boutique for Pedal Chic will allow Robin's followers the pleasurable experience of shopping in the comfort of their own homes or offices. The women cycling community is a growing and fiercely loyal market, for which Robin has a deep affinity."

Pedal Chic's Online Boutique is expected to launch the week of October 31st. Pamela Wood Brown of Brown Eye Media is collaborating with Greenville Marketing Lab.

About Pedal Chic: Robin Bylenga opened Pedal Chic in August, 2010. The shop is located at 651 B. South Main Street, downtown Greenville, South Carolina, 29601. Pedal Chic is a full service bicycle and athletic boutique carrying a wide selection of designer apparel lines and is an authorized dealer of Jamis, Bianchi, Pashley, Civia, Phat, Lilnue, Linus, Nirve and Zike bicycles. Cycling accessories include Nutcase Helmuts, Yakkay Helmets, Basil Bike Bags, PoCamp Bicycle Handbags, Nantucket Baskets, and more. Pedal Chic has their trademarked branded items, as well.

Wendy Lynam and Martha Winebarger founded GML in November 2010. Greenville Marketing Lab is a full service marketing and public relations firm specializing in Internet marketing,new product launches, web site development, mobile web site development and more.

Posted by Bicycle Retailer on 28 October 2011

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